LinkedIn is great for being found. It is not great for standing out. Every profile has the same layout, the same fonts and the same sections, so the reader skims.
What your own page adds
- You choose what people see first, instead of an algorithm.
- You can show work, not only list it.
- You can add a booking calendar or an AI assistant that answers questions when you are busy.
- It works for people who do not use LinkedIn, like many small business owners.
Use both
Keep LinkedIn up to date and put your tapcv link in the About section and in your featured links. People who find you on LinkedIn get one click to the full picture.